‘Shanghai Got You:’ CNS Korea Cultural Exchange Program Launched

“上海有你”：中韓文化交流項目正式啓動

by Li Qian 李倩 報道

[BIG News] 【重磅新聞】

Hongqiao 虹橋

Huangpu 黃浦

Hongkou 虹口

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The “Shanghai Got You” CNS Korea Cultural Exchange Program was launched today at the former site of Lester School & Technical Institute in Hongkou District.“上海有你”中國新聞社韓國文化交流項目今日在虹口區雷士德工學院舊址正式啓動。

The yearlong project aims to introduce Shanghai to a wider South Korean audience through a short video compaign, citywalk routes recommendations and more accessible information in Korean. A display of selected videos and other events promoting Shanghai are scheduled to take place in South Korea next summer.這項爲期一年的項目旨在通過短視頻宣傳活動、城市漫步路線推薦以及更易獲取的韓語信息，向更廣泛的韓國受衆推介上海。精選視頻展映及其他上海推廣活動定於明年在韓國舉辦。

Credit: Dong Jun / Shanghai Daily圖片來源：董駿/《上海日報》

Caption: From left: Li Ronghua, deputy director of the Shanghai Municipal Commission of Commerce; Jiang Rui, director of Hongkou District; Hu Minghua, president of Shanghai United Media Group; and Wang Lei, deputy director of the Information Office of Shanghai Municipality, jointly launch the “Shanghai Got You” CNS Korea Cultural Exchange Program.說明：從左至右依次爲上海市商務委員會副主任李榮華、虹口區區長蔣銳、上海聯合媒體集團總裁胡明華以及上海市人民政府新聞辦公室副主任王磊，共同啓動“上海有我”中新社韓國文化交流項目。

At the launch ceremony, Liu Qi, editor-in-chief of Shanghai Daily and deputy director of the Shanghai Global News Network, Shanghai United Media Group, said the real value of international communication lies in listening to each other, understanding different perspectives and learning to see oneself through others’ eyes.在啓動儀式上，上海報業集團旗下《上海日報》總編輯、上海全球傳播網副主任劉琪表示，國際傳播的真正價值在於相互傾聽、理解不同視角，並學會通過他人的眼光看待自己。

She noted that people in Shanghai and South Korea share many similarities in lifestyles and cultural values, giving the “Shanghai Got You” initiative a solid foundation.她指出，上海民衆與韓國民衆在生活方式和文化價值觀上有諸多相似之處，這爲“上海有你”活動奠定了堅實基礎。

International communication, she said, is a two-way process: introducing Shanghai to the world while bringing global perspectives back to the city.她說，國際交流是一個雙向的過程：既要向世界介紹上海，也要將全球視野帶回這座城市。

Credit: Dong Jun / Shanghai Daily圖片來源：董駿/《上海日報》

Caption: Tak Jonghan from Hanshanghui Enterprise Development Co delivers a speech.說明：韓尚匯企業發展有限公司的卓鍾漢發表演講。

In his speech, Tak Jonghan from Hanshanghui Enterprise Development Co said Shanghai holds a special place in the hearts of many South Koreans.漢尚匯企業發展公司的卓鍾漢在致辭中表示，上海在許多韓國人心中有着特殊的地位。

He hopes the initiative will bring people in Shanghai and South Korea closer and keep exchanges going, with short videos and themed tours offering younger generations new ways to connect.他希望這一倡議能拉近上海民衆與韓國民衆的距離，推動交流持續開展，短視頻和主題旅遊將爲年輕一代搭建全新的溝通橋樑。

A key part of the program is “Discover Shanghai, Season by Season,” a short-video campaign launched late last month that invites South Korean content creators to share their Shanghai experiences on Instagram.該項目的一個核心部分是“四季發現上海”，這是上月末推出的一項短視頻活動，邀請韓國內容創作者在照片牆（Instagram）上分享他們在上海的經歷。

Credit: Dong Jun / Shanghai Daily圖片來源：董駿/《上海日報》

Caption: Bae Yujeong, head of CNS Korea, introduces the “Discover Shanghai, Season by Season” short-video campaign at the ceremony.說明：韓國CNS負責人柳正裴在典禮上介紹“發現上海·四季之約”短視頻推廣活動。

The campaign has three themes: “Discover Shanghai,” “A Breath of Nature” and “Shanghai After Dark.” Entries for the first theme are open until December 31. Prizes include round-trip flights, hotel stays, attraction tickets, dining experiences and beauty products.本次活動設有三大主題：“發現上海”“自然之息”和“夜上海”。首個主題的作品徵集截止至12月31日。獎品包括往返機票、酒店住宿、景點門票、餐飲體驗和美妝產品。

With social media playing an increasingly important role in how South Koreans choose where to travel, the campaign aims to give them a closer look at Shanghai through videos made by creators exploring the city firsthand.隨着社交媒體在韓國人選擇旅遊目的地的過程中扮演着越來越重要的角色，此次宣傳活動旨在通過創作者實地探索上海所拍攝的視頻，讓韓國人更近距離地瞭解上海。

A group of South Korean content creators and local cultural and commercial venues were named CNS Korea Content Co-Creators at the event.在此次活動中，一批韓國內容創作者以及當地文化和商業場所被授予“CNS韓國內容共創者”稱號。

Credit: Dong Jun / Shanghai Daily圖片來源：董駿/《上海日報》

Caption: Above and below: CNS Korea content co-creators are presented certificates at the event.說明：上下圖：CNS Korea 內容共創者在活動上獲頒證書

Credit: Dong Jun / Shanghai Daily圖片來源：董駿/《上海日報》

Credit: Dong Jun / Shanghai Daily圖片來源：董駿/《上海日報》

At the launch ceremony, Hongkou District unveiled three itineraries for South Korean visitors, featuring leisure, culture and family-friendly activities.在啓動儀式上，虹口區推出了三條面向韓國遊客的行程，涵蓋休閒、文化和親子活動。

Destinations include the North Bund, Sinar Mas Plaza and Xingwang International, a shopping center often compared to Seoul’s popular Dongdaemun. Participating stores will offer special discounts and deals.目的地包括北外灘、金光中心和星匯廣場，這是一個常被拿來與首爾熱門的東大門相提並論的購物中心。參與活動的店鋪將推出專屬折扣與優惠活動。

Districts of Hongkou, Huangpu and Jing’an unveiled a joint program to attract more South Korean visitors, combining landmarks with shopping, dining and leisure experiences across the three districts.虹口、黃浦和靜安三區推出聯合計劃，整合三區地標資源與購物、餐飲及休閒體驗，以吸引更多韓國遊客。

Shanghai’s historical ties with South Korea can be seen at sites such as the former Provisional Government of the Republic of Korea in Huangpu and the memorial to Yun Bonggil in Hongkou.上海與韓國的歷史淵源可從多處遺址窺見，比如位於黃浦的前大韓民國臨時政府舊址以及位於虹口的尹奉吉義士紀念堂。

It also highlights shopping destinations popular with South Korean visitors, including RT-Mart and Zhangyuan Garden in Jing’an.報告還重點介紹了韓國遊客喜愛的熱門購物目的地，包括靜安的大潤發和張園。

“Shanghai Got You” is guided by the Information Office of Shanghai Municipality, hosted by Shanghai United Media Group and the Hongkou District Publicity Department, organized by Shanghai Daily, and supported by Hanshanghui Enterprise Development Co.《上海等你來》由上海市人民政府新聞辦公室指導，上海聯合媒體集團與虹口區宣傳部主辦，上海日報承辦，漢商匯企業發展有限公司協辦。

Other supporters include The Stage, Artyzen Hospitality Group, Korean Air, VIVE, Peace Incense, Vervya, Herbeast, Shanghai Happy Valley, ORTENSIA, J Hotel Shanghai Tower, Shangri-La Hongqiao Airport Shanghai, Traders Hongqiao Airport Shanghai, Nongshim, ERA, and LEGOLAND Shanghai Resort.其他支持者包括《舞臺》雜誌、雅辰酒店集團、大韓航空、VIVE、和平香薰、Vervya、Herbeast、上海歡樂谷、ORTENSIA、上海中心大廈J酒店、上海虹橋香格里拉機場酒店、上海虹橋機場盛貿飯店、農心、ERA以及上海樂高樂園度假區。

Editor: Shi Jingyun 編輯：史靜雲