‘Shanghai Got You:’ CNS Korea Cultural Exchange Program Launched

“上海有你”：中韩文化交流项目正式启动

by Li Qian 李倩 报道

[BIG News] 【重磅新闻】

Hongqiao 虹桥

Huangpu 黄浦

Hongkou 虹口

Share Article: 分享文章：

The “Shanghai Got You” CNS Korea Cultural Exchange Program was launched today at the former site of Lester School & Technical Institute in Hongkou District.“上海有你”中国新闻社韩国文化交流项目今日在虹口区雷士德工学院旧址正式启动。

The yearlong project aims to introduce Shanghai to a wider South Korean audience through a short video compaign, citywalk routes recommendations and more accessible information in Korean. A display of selected videos and other events promoting Shanghai are scheduled to take place in South Korea next summer.这项为期一年的项目旨在通过短视频宣传活动、城市漫步路线推荐以及更易获取的韩语信息，向更广泛的韩国受众推介上海。精选视频展映及其他上海推广活动定于明年在韩国举办。

Credit: Dong Jun / Shanghai Daily图片来源：董骏/《上海日报》

Caption: From left: Li Ronghua, deputy director of the Shanghai Municipal Commission of Commerce; Jiang Rui, director of Hongkou District; Hu Minghua, president of Shanghai United Media Group; and Wang Lei, deputy director of the Information Office of Shanghai Municipality, jointly launch the “Shanghai Got You” CNS Korea Cultural Exchange Program.说明：从左至右依次为上海市商务委员会副主任李荣华、虹口区区长蒋锐、上海联合媒体集团总裁胡明华以及上海市人民政府新闻办公室副主任王磊，共同启动“上海有我”中新社韩国文化交流项目。

At the launch ceremony, Liu Qi, editor-in-chief of Shanghai Daily and deputy director of the Shanghai Global News Network, Shanghai United Media Group, said the real value of international communication lies in listening to each other, understanding different perspectives and learning to see oneself through others’ eyes.在启动仪式上，上海报业集团旗下《上海日报》总编辑、上海全球传播网副主任刘琪表示，国际传播的真正价值在于相互倾听、理解不同视角，并学会通过他人的眼光看待自己。

She noted that people in Shanghai and South Korea share many similarities in lifestyles and cultural values, giving the “Shanghai Got You” initiative a solid foundation.她指出，上海民众与韩国民众在生活方式和文化价值观上有诸多相似之处，这为“上海有你”活动奠定了坚实基础。

International communication, she said, is a two-way process: introducing Shanghai to the world while bringing global perspectives back to the city.她说，国际交流是一个双向的过程：既要向世界介绍上海，也要将全球视野带回这座城市。

Credit: Dong Jun / Shanghai Daily图片来源：董骏/《上海日报》

Caption: Tak Jonghan from Hanshanghui Enterprise Development Co delivers a speech.说明：韩尚汇企业发展有限公司的卓钟汉发表演讲。

In his speech, Tak Jonghan from Hanshanghui Enterprise Development Co said Shanghai holds a special place in the hearts of many South Koreans.汉尚汇企业发展公司的卓钟汉在致辞中表示，上海在许多韩国人心中有着特殊的地位。

He hopes the initiative will bring people in Shanghai and South Korea closer and keep exchanges going, with short videos and themed tours offering younger generations new ways to connect.他希望这一倡议能拉近上海民众与韩国民众的距离，推动交流持续开展，短视频和主题旅游将为年轻一代搭建全新的沟通桥梁。

A key part of the program is “Discover Shanghai, Season by Season,” a short-video campaign launched late last month that invites South Korean content creators to share their Shanghai experiences on Instagram.该项目的一个核心部分是“四季发现上海”，这是上月末推出的一项短视频活动，邀请韩国内容创作者在照片墙（Instagram）上分享他们在上海的经历。

Credit: Dong Jun / Shanghai Daily图片来源：董骏/《上海日报》

Caption: Bae Yujeong, head of CNS Korea, introduces the “Discover Shanghai, Season by Season” short-video campaign at the ceremony.说明：韩国CNS负责人柳正裴在典礼上介绍“发现上海·四季之约”短视频推广活动。

The campaign has three themes: “Discover Shanghai,” “A Breath of Nature” and “Shanghai After Dark.” Entries for the first theme are open until December 31. Prizes include round-trip flights, hotel stays, attraction tickets, dining experiences and beauty products.本次活动设有三大主题：“发现上海”“自然之息”和“夜上海”。首个主题的作品征集截止至12月31日。奖品包括往返机票、酒店住宿、景点门票、餐饮体验和美妆产品。

With social media playing an increasingly important role in how South Koreans choose where to travel, the campaign aims to give them a closer look at Shanghai through videos made by creators exploring the city firsthand.随着社交媒体在韩国人选择旅游目的地的过程中扮演着越来越重要的角色，此次宣传活动旨在通过创作者实地探索上海所拍摄的视频，让韩国人更近距离地了解上海。

A group of South Korean content creators and local cultural and commercial venues were named CNS Korea Content Co-Creators at the event.在此次活动中，一批韩国内容创作者以及当地文化和商业场所被授予“CNS韩国内容共创者”称号。

Credit: Dong Jun / Shanghai Daily图片来源：董骏/《上海日报》

Caption: Above and below: CNS Korea content co-creators are presented certificates at the event.说明：上下图：CNS Korea 内容共创者在活动上获颁证书

Credit: Dong Jun / Shanghai Daily图片来源：董骏/《上海日报》

Credit: Dong Jun / Shanghai Daily图片来源：董骏/《上海日报》

At the launch ceremony, Hongkou District unveiled three itineraries for South Korean visitors, featuring leisure, culture and family-friendly activities.在启动仪式上，虹口区推出了三条面向韩国游客的行程，涵盖休闲、文化和亲子活动。

Destinations include the North Bund, Sinar Mas Plaza and Xingwang International, a shopping center often compared to Seoul’s popular Dongdaemun. Participating stores will offer special discounts and deals.目的地包括北外滩、金光中心和星汇广场，这是一个常被拿来与首尔热门的东大门相提并论的购物中心。参与活动的店铺将推出专属折扣与优惠活动。

Districts of Hongkou, Huangpu and Jing’an unveiled a joint program to attract more South Korean visitors, combining landmarks with shopping, dining and leisure experiences across the three districts.虹口、黄浦和静安三区推出联合计划，整合三区地标资源与购物、餐饮及休闲体验，以吸引更多韩国游客。

Shanghai’s historical ties with South Korea can be seen at sites such as the former Provisional Government of the Republic of Korea in Huangpu and the memorial to Yun Bonggil in Hongkou.上海与韩国的历史渊源可从多处遗址窥见，比如位于黄浦的前大韩民国临时政府旧址以及位于虹口的尹奉吉义士纪念堂。

It also highlights shopping destinations popular with South Korean visitors, including RT-Mart and Zhangyuan Garden in Jing’an.报告还重点介绍了韩国游客喜爱的热门购物目的地，包括静安的大润发和张园。

“Shanghai Got You” is guided by the Information Office of Shanghai Municipality, hosted by Shanghai United Media Group and the Hongkou District Publicity Department, organized by Shanghai Daily, and supported by Hanshanghui Enterprise Development Co.《上海等你来》由上海市人民政府新闻办公室指导，上海联合媒体集团与虹口区宣传部主办，上海日报承办，汉商汇企业发展有限公司协办。

Other supporters include The Stage, Artyzen Hospitality Group, Korean Air, VIVE, Peace Incense, Vervya, Herbeast, Shanghai Happy Valley, ORTENSIA, J Hotel Shanghai Tower, Shangri-La Hongqiao Airport Shanghai, Traders Hongqiao Airport Shanghai, Nongshim, ERA, and LEGOLAND Shanghai Resort.其他支持者包括《舞台》杂志、雅辰酒店集团、大韩航空、VIVE、和平香薰、Vervya、Herbeast、上海欢乐谷、ORTENSIA、上海中心大厦J酒店、上海虹桥香格里拉机场酒店、上海虹桥机场盛贸饭店、农心、ERA以及上海乐高乐园度假区。

Editor: Shi Jingyun 编辑：史静云