HOCH Burger Festival Returns to Shanghai With Over 40 BrandsHOCH

汉堡节重返上海，超40个品牌齐聚

1599 Wuzhong Road 吴中路1599号

Free entry; no registration or reservation required免费入场；无需注册或预约Share分享

Caption: The poster of HOCH Burger Festival说明：HOCH汉堡节的海报

Shanghai’s HOCH Burger Festival is back with an expanded lineup, bring together more than 40 top artisanal burger brands for a feast of creative flavors and international tastes.上海HOCH汉堡节重磅回归，阵容全面升级，集结40余家顶尖手工汉堡品牌，奉上一场创意风味与国际口味交织的美食盛宴。

Last year, the festival attracted more than 1.8 million visitors over 12 days and sold 620,000 burgers. Following its first Shanghai edition, this year’s event promises an even bigger burger feast, with new international names, exclusive creations, and interactive activities.去年，该节日在12天内吸引了超过180万名游客，售出了62万个汉堡。继首届上海站之后，今年的活动将带来一场更盛大的汉堡盛宴，届时会有新的国际品牌、独家新品以及互动活动。

Three overseas brands will make their Asian debuts, while more than 10 participating brands will introduce exclusive burgers created for Shanghai. Highlights include the oversized Sanhuang Chicken Waffle Burger from Yakido, a brand under Hong Kong Michelin-starred restaurant Yardbird.三个海外品牌将迎来它们的亚洲首秀，而十余家参展品牌还将推出为上海专属打造的汉堡。亮点包括香港米其林星级餐厅Yardbird旗下品牌Yakido推出的超大份三黄鸡华夫饼汉堡。

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Beyond the burger, visitors can join the creative “Burger Building” activity, enjoy live music and themed parties, and soak up the lively festival atmosphere. The event will also team up with nine stores across Shanghai MixC, offering membership perks, gifts and shopping-related promotions.除了汉堡之外，游客还可以参与创意十足的“汉堡搭建”活动，欣赏现场音乐、参加主题派对，沉浸在热闹的节日氛围中。本次活动还将联动上海万象城的九家门店，推出会员专属福利、精美礼品以及购物类优惠活动。

With a diverse lineup of burger makers and limited-edition creations, the festival offers a chance for food lovers to discover new flavors and enjoy a causal burger day out with friends. Visitors are encouraged to arrive early during weekends and peak dining hours, as popular items may sell out very soon.凭借种类丰富的汉堡制作摊位和限量版创意菜品，该美食节为美食爱好者提供了探索新口味的机会，也让大家能和朋友一起轻松度过汉堡主题欢乐日。周末及用餐高峰期建议游客提前到场，因为热门菜品可能很快就会售罄。

If you go 前往方式

Date: October 16-November 1 日期：10月16日-11月1日

Venue: SoLong Park, Shanghai MixC 上海万象城·友街公园

Address: 1599 Wuzhong Road 吴中路1599号

Ticket: Free entry; no registration or reservation required门票：免费入场；无需注册或预约