CIIE Report Offers Vital Tips for Chinese Firms ‘Going Global’
進博會報告爲中國企業“走出去”提供重要建議
by Wang Yanlin 由王彥林
[Economy] [經濟]
China International Import Expo 中國國際進口博覽會
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While the China International Import Expo helps multinational companies better navigate the Chinese market, many domestic enterprises are also joining the league of MNCs but need tutoring in their process of “going global”.中國國際進口博覽會助力跨國企業更好地開拓中國市場，與此同時，衆多本土企業也正躋身跨國企業行列，但它們在“走出去”的過程中仍需要指導。
This was pointed out by a report on globalization of Chinese enterprises released at the 9th CIIE, which drew to close on Tuesday. Among the leading authors of the report are consulting firm Deloitte and local media platform China Business Network.這一點在第九屆中國國際進口博覽會上發佈的一份中國企業全球化報告中被指出，該展會已於週二落幕。該報告的主要撰寫方包括諮詢公司德勤以及本土媒體平臺第一財經。
Chinese companies need to move from simply “going beyond the domestic market” to really “moving into the local markets” and deploy their increasing strength in high technologies to counter risks in a world that is now harder to integrate. They also require the nurturing of more resilience to endure a much longer process for success, according to the report.報告指出，中國企業需要從單純“走出國內市場”轉向真正“融入當地市場”，並在全球化融合難度加大的當下，運用自身日益增強的高科技實力來抵禦風險。同時，企業也需要培養更強的韌性，以熬過成功所需的漫長過程。
“Different from the previous two stages featuring product-based and capacity-based strengths, Chinese companies trying to explore overseas markets have now entered a brand new stage, which is marked by value chain globalization,” said Lawrence Jin, chief growth officer at Deloitte China.德勤中國首席增長官勞倫斯·金表示：“與前兩個以產品和產能優勢爲特色的階段不同，中國企業開拓海外市場如今已進入一個全新階段，其標誌是價值鏈的全球化。”
“The industrial upgrading and AI (artificial intelligence) revolution are offering new opportunities. At this stage, success hinges on the realization of three critical balances: between long-term strategy and agile operations, between security and compliance as well as commercial efficiency, and between global governance and local adaptation,” he added.“產業升級與人工智能（AI）革命正帶來新的機遇。現階段，成功的關鍵在於實現三大關鍵平衡：長期戰略與敏捷運營的平衡、安全合規與商業效率的平衡，以及全球治理與本土適配的平衡，”他補充道。
Credit: Ti Gong圖片來源：Ti Gong
Caption: At a conference during the CIIE, a report on the globalization of Chinese enterprises was released, with consulting firm Deloitte and local media platform China Business Network among the leading authors.標題：在進博會期間的一場論壇上，一份關於中國企業全球化的報告正式發佈，諮詢公司德勤以及本土媒體平臺第一財經是該報告的主要撰寫方之一。
New growth drivers, deeper integration with the local market and more resilience to counter risks such as the geopolitical headwinds will be crucial to the success of globalization of Chinese enterprises, the report pointed out.報告指出，新的增長動力、與本土市場的深度融合以及更強的風險抵禦能力，以應對地緣政治逆風等挑戰，將是中國企業全球化成功的關鍵。
The trend has been taking shape. In the first half of this year, exports of high-tech products reached 3.26 trillion yuan (US$489 billion), up 39 percent year on year and serving as a core engine for China’s export growth.這一趨勢已逐漸成型。今年上半年，高新技術產品出口額達3.26萬億元人民幣（合4890億美元），同比增長39%，成爲中國出口增長的核心引擎。
Meanwhile, mergers and acquisitions, greenfield investment and local production have become the mainstream approaches for Chinese companies to get close to target markets and improve local responsiveness, while innovative models have kept emerging.與此同時，併購、綠地投資以及本土化生產已成爲中國企業貼近目標市場、提升本地響應能力的主流方式，而創新模式也在不斷湧現。
Deloitte China Research Managing Partner Lydia Chen said the process has moved toward systemic competition requiring coordinated multi-resource deployment and multi-dimensional capability integration.德勤中國研究部管理合夥人陳 Lydia 表示，這一進程已轉向系統性競爭，需要協調部署多種資源並整合多維能力。
“Today’s localization covers far more than business and production, it extends to local insights, local talent, local supply chains, and above all, how deep it integrates in the local ecosystems,” she remarked.“如今的本地化涵蓋的遠不止業務和生產，還延伸至本土洞察、本土人才、本土供應鏈，最重要的是其如何深度融入本土生態，”她表示。
To facilitate this process, Deloitte partnered with CBN Research Institute to launch a service ecosystem alliance for the globalization of Chinese enterprises during the 9th CIIE, aiming to create an empowering platform for resource sharing and value co-creation.爲助力這一進程，德勤在第九屆進博會期間與第一財經研究院攜手，成立了中國企業全球化服務生態聯盟，旨在打造一個賦能資源共享與價值共創的平臺。
Editor: Yao Minji 編輯：姚敏吉
