CIIE Report Offers Vital Tips for Chinese Firms ‘Going Global’
进博会报告为中国企业“走出去”提供重要建议
by Wang Yanlin 由王彦林
[Economy] [经济]
China International Import Expo 中国国际进口博览会
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While the China International Import Expo helps multinational companies better navigate the Chinese market, many domestic enterprises are also joining the league of MNCs but need tutoring in their process of “going global”.中国国际进口博览会助力跨国企业更好地开拓中国市场，与此同时，众多本土企业也正跻身跨国企业行列，但它们在“走出去”的过程中仍需要指导。
This was pointed out by a report on globalization of Chinese enterprises released at the 9th CIIE, which drew to close on Tuesday. Among the leading authors of the report are consulting firm Deloitte and local media platform China Business Network.这一点在第九届中国国际进口博览会上发布的一份中国企业全球化报告中被指出，该展会已于周二落幕。该报告的主要撰写方包括咨询公司德勤以及本土媒体平台第一财经。
Chinese companies need to move from simply “going beyond the domestic market” to really “moving into the local markets” and deploy their increasing strength in high technologies to counter risks in a world that is now harder to integrate. They also require the nurturing of more resilience to endure a much longer process for success, according to the report.报告指出，中国企业需要从单纯“走出国内市场”转向真正“融入当地市场”，并在全球化融合难度加大的当下，运用自身日益增强的高科技实力来抵御风险。同时，企业也需要培养更强的韧性，以熬过成功所需的漫长过程。
“Different from the previous two stages featuring product-based and capacity-based strengths, Chinese companies trying to explore overseas markets have now entered a brand new stage, which is marked by value chain globalization,” said Lawrence Jin, chief growth officer at Deloitte China.德勤中国首席增长官劳伦斯·金表示：“与前两个以产品和产能优势为特色的阶段不同，中国企业开拓海外市场如今已进入一个全新阶段，其标志是价值链的全球化。”
“The industrial upgrading and AI (artificial intelligence) revolution are offering new opportunities. At this stage, success hinges on the realization of three critical balances: between long-term strategy and agile operations, between security and compliance as well as commercial efficiency, and between global governance and local adaptation,” he added.“产业升级与人工智能（AI）革命正带来新的机遇。现阶段，成功的关键在于实现三大关键平衡：长期战略与敏捷运营的平衡、安全合规与商业效率的平衡，以及全球治理与本土适配的平衡，”他补充道。
Credit: Ti Gong图片来源：Ti Gong
Caption: At a conference during the CIIE, a report on the globalization of Chinese enterprises was released, with consulting firm Deloitte and local media platform China Business Network among the leading authors.标题：在进博会期间的一场论坛上，一份关于中国企业全球化的报告正式发布，咨询公司德勤以及本土媒体平台第一财经是该报告的主要撰写方之一。
New growth drivers, deeper integration with the local market and more resilience to counter risks such as the geopolitical headwinds will be crucial to the success of globalization of Chinese enterprises, the report pointed out.报告指出，新的增长动力、与本土市场的深度融合以及更强的风险抵御能力，以应对地缘政治逆风等挑战，将是中国企业全球化成功的关键。
The trend has been taking shape. In the first half of this year, exports of high-tech products reached 3.26 trillion yuan (US$489 billion), up 39 percent year on year and serving as a core engine for China’s export growth.这一趋势已逐渐成型。今年上半年，高新技术产品出口额达3.26万亿元人民币（合4890亿美元），同比增长39%，成为中国出口增长的核心引擎。
Meanwhile, mergers and acquisitions, greenfield investment and local production have become the mainstream approaches for Chinese companies to get close to target markets and improve local responsiveness, while innovative models have kept emerging.与此同时，并购、绿地投资以及本土化生产已成为中国企业贴近目标市场、提升本地响应能力的主流方式，而创新模式也在不断涌现。
Deloitte China Research Managing Partner Lydia Chen said the process has moved toward systemic competition requiring coordinated multi-resource deployment and multi-dimensional capability integration.德勤中国研究部管理合伙人陈 Lydia 表示，这一进程已转向系统性竞争，需要协调部署多种资源并整合多维能力。
“Today’s localization covers far more than business and production, it extends to local insights, local talent, local supply chains, and above all, how deep it integrates in the local ecosystems,” she remarked.“如今的本地化涵盖的远不止业务和生产，还延伸至本土洞察、本土人才、本土供应链，最重要的是其如何深度融入本土生态，”她表示。
To facilitate this process, Deloitte partnered with CBN Research Institute to launch a service ecosystem alliance for the globalization of Chinese enterprises during the 9th CIIE, aiming to create an empowering platform for resource sharing and value co-creation.为助力这一进程，德勤在第九届进博会期间与第一财经研究院携手，成立了中国企业全球化服务生态联盟，旨在打造一个赋能资源共享与价值共创的平台。
Editor: Yao Minji 编辑：姚敏吉
