HOCH Burger Festival Returns to Shanghai With Over 40 BrandsHOCH

漢堡節重返上海，超40個品牌齊聚

1599 Wuzhong Road 吳中路1599號

Free entry; no registration or reservation required免費入場；無需註冊或預約Share分享

Caption: The poster of HOCH Burger Festival說明：HOCH漢堡節的海報

Shanghai’s HOCH Burger Festival is back with an expanded lineup, bring together more than 40 top artisanal burger brands for a feast of creative flavors and international tastes.上海HOCH漢堡節重磅迴歸，陣容全面升級，集結40餘家頂尖手工漢堡品牌，奉上一場創意風味與國際口味交織的美食盛宴。

Last year, the festival attracted more than 1.8 million visitors over 12 days and sold 620,000 burgers. Following its first Shanghai edition, this year’s event promises an even bigger burger feast, with new international names, exclusive creations, and interactive activities.去年，該節日在12天內吸引了超過180萬名遊客，售出了62萬個漢堡。繼首屆上海站之後，今年的活動將帶來一場更盛大的漢堡盛宴，屆時會有新的國際品牌、獨家新品以及互動活動。

Three overseas brands will make their Asian debuts, while more than 10 participating brands will introduce exclusive burgers created for Shanghai. Highlights include the oversized Sanhuang Chicken Waffle Burger from Yakido, a brand under Hong Kong Michelin-starred restaurant Yardbird.三個海外品牌將迎來它們的亞洲首秀，而十餘家參展品牌還將推出爲上海專屬打造的漢堡。亮點包括香港米其林星級餐廳Yardbird旗下品牌Yakido推出的超大份三黃雞華夫餅漢堡。

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Beyond the burger, visitors can join the creative “Burger Building” activity, enjoy live music and themed parties, and soak up the lively festival atmosphere. The event will also team up with nine stores across Shanghai MixC, offering membership perks, gifts and shopping-related promotions.除了漢堡之外，遊客還可以參與創意十足的“漢堡搭建”活動，欣賞現場音樂、參加主題派對，沉浸在熱鬧的節日氛圍中。本次活動還將聯動上海萬象城的九家門店，推出會員專屬福利、精美禮品以及購物類優惠活動。

With a diverse lineup of burger makers and limited-edition creations, the festival offers a chance for food lovers to discover new flavors and enjoy a causal burger day out with friends. Visitors are encouraged to arrive early during weekends and peak dining hours, as popular items may sell out very soon.憑藉種類豐富的漢堡製作攤位和限量版創意菜品，該美食節爲美食愛好者提供了探索新口味的機會，也讓大家能和朋友一起輕鬆度過漢堡主題歡樂日。週末及用餐高峯期建議遊客提前到場，因爲熱門菜品可能很快就會售罄。

If you go 前往方式

Date: October 16-November 1 日期：10月16日-11月1日

Venue: SoLong Park, Shanghai MixC 上海萬象城·友街公園

Address: 1599 Wuzhong Road 吳中路1599號

Ticket: Free entry; no registration or reservation required門票：免費入場；無需註冊或預約